THE POTENTIAL GEOGRAPHICAL INDICATION OF CENTRAL SULAWESI DURIAN FRUIT AS A PREMIUM PRODUCT CAN SUPPORT THE ADVANCEMENT OF NATIONAL CIVILIZATION
Keywords:
Central Sulawesi Durian; Potential Geographical Indications; Premium ProductAbstract
In the context of agricultural production, the Parigi Moutong Regency, abbreviated as Kab. Parimo, stands out as a prominent producer of durian within Central Sulawesi. The durian cultivated in this region is renowned for its exceptional qualities, characterized by a delightful flavor profile that is both fragrant and sweet. This article aims to explore the potential for establishing a Geographical Indication (GI) for durian from Central Sulawesi, positioning it as a superior product with enhanced value derived from its geographical identity. Geographical Indication serves as a formal acknowledgment that associates a product with its geographic origin, thereby imparting uniqueness and specific attributes that are not found in similar products from other regions. The distinctive characteristics of Central Sulawesi durian present a compelling case for its marketing as a unique agricultural product in both national and international markets. Further, the cultivation and promotion of this product are anticipated to bolster the sustainability of the local economy while simultaneously enhancing the competitiveness of the durian in a broader marketplace. Additionally, this endeavor supports the preservation of biodiversity and reinforces the cultural identity of the local community. The protection afforded by Geographical Indications positions Central Sulawesi durian not only as a product of substantial economic value but also as a critical instrument in fostering the advancement of national civilization—encompassing economic, cultural, and ecological dimensions. The objectives of this article include identifying and analyzing the potential Geographical Indication status of Central Sulawesi durian, evaluating the challenges inherent in the process of elevating this product to superior status, and proposing recommendations for its sustainable development.
References
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